May 10
I’ve come across this in my own work. We want to engage customers by providing them links to pages that should have the information they need yet they often don’t.
http://blog.hubspot.com/blog/tabid/6307/bid/32566/Why-Landing-Pages-Are-an-Indispensable-Part-of-Marketing.aspx
I’ve recently been reading quite a few articles about storytelling. So I got to thinking… are these the same things as the “experiences” I’ve been talking about? Well, kinda, but it is more about the interplay of the two…
I’m launching this site, nakedbaron.com in conjunction with my upcoming graduation from the Foster School of Business at the University of Washington. Now it is time to put all the learnings from the MBA program to practice. What I do next is beyond simple professional re-branding:
Here is a snippet about how the XBOX 360 team realized that blasting target audiences with advertising doesn’t gain you immediate traction in the marketplace, but rather making the product a delightful customer experience is what matters.
I came across an interview excerpt (Larry Tesler on The ”Laws” of Interaction Design) the other day from the IxDA discussion list, and while I thought the excerpt itself was quite difficult to read as someone used an orange background with white text, I found the article to be quite valuable. I was particularly intrigued by one snippet…
I think one great example of design stepping forward in a now commonplace technology is with cell phones. Just look at what Motorola is doing with the RAZR, SLVR, and PEBL. I actually own a v400 Motorola and haven’t been the happiest with the reception strength, yet I’m not certain the hardware/phone is to blame here but rather the network.
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